Introduction Social media marketing has evolved significantly in the last few years, shaped by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape is the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of organizations https://ai-poweredcustomerengagem52693.xzblogs.com/73112333/discovering-the-horizon-how-ai-is-transforming-social-media-marketing