‘Novelty’ is one of the most abused terms while in the watch business. Basically, it’s applied to describe the regular stream of new designs and models being made by watchmaking manufacturers. But in addition to that, it conveys a way of newness and — marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/